James E. Malanca - Senior Vice President, Sales & Marketing


JimJim entered the produce industry after graduating with a business administration degree from California State University Fresno with an emphasis in accounting. From 1978 until 1992, Jim served as Sales Manager for Tri Produce, directing produce sales for one of the world's largest growers and shippers of cantaloupe and honeydew melons. Since 1993, Jim has served as Senior Vice President of Sales and Marketing for Westside Produce.


Jim is responsible for overseeing the sales and marketing staff and directing the day to day sales of cantaloupe and honeydew melons in California and Arizona. In addition to his work for Tri Produce and Westside Produce, Jim has worked as a consultant for Del Monte, Chestnut Hill Farms, and most recently, Fresh Quest, assisting in the development and effectiveness of their off-shore marketing programs.